Visual Essay Audience Strategy
My primary audience is those who read The New Yorker. These include intellectuals who are perhaps more educated and more creative minded. They understand and read the news regularly and are used to seeing The New Yorkers cover pages commenting on political and societal issues. Since it is a cover page for a magazine it draws a lot of attention to the issue at hand, which is people who experience homelessness.
The goal of this visual essay is to provide awareness for those who are unable to do so for themselves. The audience’s reaction towards the visual essay should be one of guilt and sadness at first and then hopefully this leads to further thought about the issue. The ignorance and desensitization of New Yorkers to those who experience homelessness needs to be changed and reconsidered and I am hoping this visual piece will convince people of this sad reality.
A genre that would make my idea more successful could be a series of photographs that depict the harsh reality of poverty that people who experience homelessness deal with. These photographs leave little to the imagination of what homelessness in New York and the United States looks like. The uncomfortableness that people feel towards homelessness would be shown to be nothing compared to the uncomfortable truths that people who experience homelessness deal with on a day to day basis.